Be@rbrick is a collectible toy designed and produced by MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear.
While they may seem for kids in Japan they are mainly collected by adults and are collected in huge numbers like a lot of stuff in Japan is.
Instead of me saying more if you are interested check out more info here
http://www.bearbrick.com/index.html
http://en.wikipedia.org/wiki/Be@rbrick
Note: In Japan Pepsi recently gave away Be@rbricks with bottles of Pepso Nex (Pepsi Max). A total of 12 designs of Be@rbrick from the movies/tv shows of Warner Brothers. See below
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